121 Commerce
Project details
Client:
Teamwork Commerce
Studio:
625 Productions
Creative Direction:
Kyle Harter, Steven Schweickert
Art Direction:
Steven Schweickert
Editorial:
Anthony Cubba
Motion Lead:
Kyle Harter
Animation:
Kyle Harter, Bella Alfonsi, Steven Schweickert
Tools:
After Effects, Flow, Render Tokens, Deep Glow, MOGRTs
We partnered with 625 Productions to create a series of explainer videos and a scalable motion toolkit for Teamwork Commerce, designed for use at their tradeshow booth to introduce 121 Commerce. I collaborated with designer Steven Schweickert on the overall creative direction and visual system, with Steven leading design and storyboards and me owning animation and toolkitting across the project.
Working within a short holiday timeline, we developed an Intelligence Ecosystem that abstracted a complex POS platform into a clear, engaging narrative that was optimized for quick comprehension on an iPad at a tradeshow. The motion and design language leveraged Teamwork Commerce’s hex logo for immediate brand recognition, seamlessly blending live-action talent with crafted motion. To support scale, I built a modular toolkit spanning seven chapters of content, including chapter titles, callouts, product demos, and MOGRTs that enabled smooth transitions throughout the experience.
Creative Deck
The creative deck served as a single source of truth for both our team and 625 Productions. It included storyboards, style frames, timelines, personnel, and Frame.io review links, along with clear expectations around process and delivery. This deck was especially helpful as 625 ramped into a motion-driven workflow.
Behind the scenes
Procedural Components
Working procedurally allowed us to build flexibility directly into the system. For the Product Experience Platform (PXP), data touchpoints were represented as animated gradient orbs. Each orb dynamically selected from three colorways using a seeded random setup driven by a unique ID embedded in the layer name.
I built a lightweight rig that allowed color variation via a dropdown, ensuring visual diversity while remaining fully art-directable. This is a technique I frequently use when generating controlled automation across layered systems.
Expression:
posterizeTime(0);
const id = name.split("-").slice(-1);
seedRandom(id,true);
const randId = Math.floor(random(0,3));
const sel = (randId % 3)+1;
sel
Product Demo + Picture in Picture
We needed to show the 121 Commerce product while keeping the on-screen talent present and integrated without competing with the defined motion system. We designed the demo and talent to live inside the Intelligence Ecosystem while allowing smooth transitions between live action and motion.
This asset was built as a MOGRT, giving editors flexibility to swap live-action footage and product demos easily. Because the animated gradient background relied heavily on expressions, Responsive Design Time wasn’t viable. Instead, the MOGRT was designed to match the longest demo duration, with custom expression-driven exit controls. A built-in timing guide helped editors intuitively land the transition back to live action.
Key MOGRT Features:
Custom Exit State Controls, Timing Guide, Media Replacement
Media Move MOGRTS
To maintain fluid transitions between live action and the Intelligence Ecosystem, we needed a lightweight but flexible motion bridge. These MOGRTs were designed to enter and exit at peak animation speed and ease smoothly into a resting state.
Built with Responsive Design Time, editors could extend these assets freely in Premiere Pro without breaking animation timing or media replacement performance—making them highly adaptable across edits.
Key MOGRT Features:
Responsive Design Time, Animation Styles, Media Replacement
Scalable Gradients
The Intelligence Ecosystem needed to feel cohesive but not repetitive. We designed an animated gradient system that could be reused across all assets while still allowing controlled variation.
Using After Effects’ 4-Color Gradient effect, I rigged parameters for color position, frequency, and seeded variation. This allowed subtle shifts in the background look without deviating from the approved style. Thus, adding visual range while keeping production efficient and non-destructive.
